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Design Leadership that Transforms Teams into Drivers
of Innovation

I lead high-performing teams through collaborative design frameworks, creating transformative solutions in complex, evolving environments.

Deep expertise in SaaS, DaaS, AI/ML, IoT, and crafting team collaboration frameworks.

Zero-to One Product Design Expertise

Leading start-ups and enterprises with a strategic, innovative approach.

I have extensive experience developing zero-to-one products for both startups and enterprises. Creating a zero-to-one product involves turning an idea into a market-ready solution.

 

In a startup, this means rapid prototyping, agile decision-making, and delivering an MVP with limited resources. The focus is on speed, adaptability, and quick iteration.

 

In an enterprise, the process requires navigating complex structures, aligning teams, and ensuring scalability within an established ecosystem.

 

While startups prioritize agility, enterprises emphasize scalability and broader alignment with business goals. Both demand a strategic, innovative approach to succeed.

Project Preview

Launched & Announced Projects -- A quick look at products that have been either successfully launched or officially announced and can be shared.

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Transforming connected vehicle data into actionable insights for transportation professionals

Headed design teams across two partner companies for 0-1 data insight project, Safety View.

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Web admin and Booking Experience experience design for US and Australia markets

Led field research, team workshops, and UX design for new feature set.

Case Study in Progress
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Concept exploration for smart fleet & cargo delivery

Planned and facilitated concept exploration workshops with cross-functional teams to expand product roadmap.

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Design leadership for B2B AI SaaS platform suite

Led the end-to-end design process to add a new product, Price Manager.

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Design Planning & Facilitation for Lunar Rover Exploration

Led the ideation framework planning and workshop facilitation to kick off concept exploration.

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Coaching and Support for dedicated launch team

Research and strategy consultation and planning. Design facilitation for cross- functional workshops.

Proven Leadership, Trusted Results

Recognized by industry leaders, peers, and team members for delivering innovative design solutions, fostering collaboration, and driving impactful results.

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Sam Leung

Director of Product Experience, Zilliant

Head of Product, Betterleave

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"Jerra and I worked together at Zilliant - and I am forever grateful that I did. It was amazing to witness the impact that she made almost immediately. With her process-oriented approach and determination to enforce user-first design, she impacted the product roadmap and shifted how the company thought about user experience. 

 

She tirelessly worked with our users to understand their current business processes and then educated the internal stakeholders on how our software could elevate their process. It was truly user-first design that led the company on the right path for development.

 

In addition to her [business] impact, Jerra had a huge impact on me and my career. Although we were in different roles, she has been a huge advocate for me and introduced me to what UX really is and how my skill set could be applied.

 

Simply put, Jerra elevates the people around her. You'll know what I mean if you have a single conversation with Jerra, or better yet, if you're lucky enough to work with her."

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